Now I’ve developed Insurin I wanted to look at some market positioning and where my app fits. Below is an example by car brands using the quality - price ratio. I am going to create a map similar but use the ratio of tech - price.
I took popular applications and placed them on the map. I then took Insurin and placed it where I thought was most suitable. From this map I can see My Sugr App is probably my biggest competitor alongside Quinn. Quin provides brilliant insight into insulin dosages and predictions but a lot of information needs to be manually entered by the user. The my Sugr app has a bolus calculator and provides insights into blood glucose trends, you can log food, exercise etc . What makes my app different however is the education aspect and advising on the next best steps to take after. Once again, all the app info needs to be manually inputted my Sugr. I want as little human intervention with my app.
